Nautilab

NautiLab is a courageous project to combat school dispersion. The goal of NautiLab is to transform a Palermitan high school into an innovative nautical construction site, equipped with the most advanced technologies: a shipyard that will give birth to a hi-tech sailboat, competitive and ready to sail the oceans. I created the Nautilab brand and design a concept and a leading communication aimed at defining the character of the brand itself. Then decline the concept in a mini press/posters campaign and on the web through an institutional website.