Hello! I’m Vito Lucio Pavia, an independent Creative Art Director with a strong passion for online & offline design and strategy.
I was born on November 83s in the Island of Pantelleria, in the extreme south of Italy. I graduated at the IED (European Institute of Design) in Rome in 2006. Then I started working for several years in some advertising agencies and later, as a freelance for various brands and projects. Since then I have made my contribution to many projects, creating Brands, Concept Design, Advertising Campaigns, Interfaces and Contents for Websites & Digital Projects.
Some brands I have worked with
What’s your job?
Every time someone asks me what I do as a job, it’s hard for me to explain everything I do. I create brands, design logos, write creative content, create communication campaigns, project packaging, and at the same time I deal with web design but also brand and product strategy. All this mix of skills makes it difficult to explain exactly what I do. I have prepared an explanatory list of everything I can do for your brand, project, company. These are my services:
- I help you making important decisions for your brand and products. Like launching a new product, finding the right audience for your brand, creating trendy new products, and helping you growing your brand or product.
- Creative Communication
- I plan effective ad campaigns that reach your audience and connect it to your brand. I create liquid creative content, adaptable to all media, from a video commercial, to a press campaign and posters but also creative content for the web and social media.
- Branding & Stationery
- I can draw the logo for your brand or product. I also help you to creating all the applications in which your logo is to be reproduced in a coordinated way, respecting the style and character of your brand. I draw all those media that need to be customized with the unique style of your brand.
- I can draw the packaging for any type of product, such as the label of a wine, the container of an ice cream, but also packages for, soap toys, medicines… Basically I can design everything you can package.
- Web Design
- I design websites that tell stories or news, sell products or create interactions with users who browse them. I describeyour brand and your product through a website, taking care of every aspect, such as the design of interfaces and iteractions, the creation of the information architecture, the ideation of the navigation flow or the creation of all the content of the entire site.
Education & Experience
- 2003-2006 / University Diploma at IED – Instituto Europeo di Design Corso triennale in Art Direction & Copywriting – Roma (Italy) | IED 2003-2006 / Marketing Diploma of the IAA – International Advertising Association IAA- international advertising association – Roma (Italy) | IAA 1997-2002 / Diploma di Liceo Socio Psico Pedagogico Liceo Socio Psico Pedagogico V. Almanza – Pantelleria (Italy)
- 2019 → Rentloox – Brand and communication Strategist & Web Art Director / 2019 → Studio Didea – Web Art Director / 2018 → Nana Aristova – Web Art Director / 2010 – 2017 → Emergento – Co-Founder – Brand and communication Strategist & Web Art Director / 2017 → Nautilab – no profit project – Creative Communication – Design – Branding / From 2013 → Livrea Yacht – Brand and communication Strategist & Art Director / 2014 → FabLab@School – no profit project – Creative Communication – Art Direction – Branding / From 2013 → Lisca Bianca – no profit project – Co-Founder – Creative Communication – Art Direction – Branding – SELECTED AT ADI INDEX 2015 / From 2011 → Gateways – Co-Founder – Brand and communication Strategist & Web Art Director / From 2011 → Brick-Hosting – Co-Founder – Brand and communication Strategist & Web Art Director / 2010 -2011 → Yam – Comunication and Marketing Director / 2008 → Cuestión Agencia de Publicidad – Creative Director / 2008 → Riello UPS – Creative Communication – Art Direction – Branding / 2006-2007 → Campo de Marte Agencia de Publicidad – Art Director / 2006 → Studio Giuntoli Associati – Graphic Design /
- MERCEDES BENZ / RENAULT / BABARIA / LIVREA YACHT / CUADERNILLO RUBIO / SPAR / GENERALITAT VALENCIANA / RIELLO UPS / SANCHIS / LUBASA / VALENCIA FASHION WEEK / EGETICA EXPOENERGETICA / VALENCIA BOAT SHOW / RETAL RECICLAJE CREATIVO / CIUDAD ARTE Y CIENCIA / PAL’S / CUESTIÓN PUBLICIDAD / EUROAGRO FRUIT / ARENGO DEL VIAGGIATORE / YAM / EMERGENTO / CAJA CAMPO / CAMPO DE MARTE AGENCIA DE PUBLICIDAD / GIUNTOLI ASSOCIATI / CORPORACION DERMOESTETICA / BERND KNÖLLER / HEINER SAUER / KEYMICAL / ORIANO GIOVANELLI / MEDITERRANEA ENGINEERING / SEU-XEREA / LISCA BIANCA / CHALLENGE ITALIA / SIF&CO / KONZA KIFFI / ROIG / SKUNK FUNK / NOETICA AGENZIA DI PUBBLICITÀ / IL GIORNALE DEL CIBO / URBE DESAROLLO / CERAMICHE FISCHER / CAP DE PERA / MURSIA & COSSYRA HOTELS / ZUBEBI RESTAURANT / NAUTILAB / PNEUMATICONE / STUDIO DIDEA / ZABIB / NANA ARISTOVA